Specificity Strengthens Balance Sheet

 

Source:  Specificity Inc. 10/20/2022

Well-Positioned for Accelerated Growth

Specificity Inc. (OTCQB:SPTY) (the "Company"), a full-service digital marketing firm that delivers cutting-edge marketing solutions, is pleased to announce it has successfully raised $750,000. The investor group was a mix of existing and new shareholders, including friends, family and retail investors, and was highlighted with participation by Chief Revenue Officer and Director of Sales Kevin Frisbie. The capital infusion consisted of equity at a fixed price.

Kevin Frisbie, Chief Revenue Officer and Director of Sales, made an insider purchase of an additional $300,000. Mr. Frisbie joined Specificity Inc. earlier in 2022 after building a very successful financial services practice. Mr. Frisbie, commented, "Since I joined Specificity earlier in 2022, I have gained even more enthusiasm and confidence in our team and strategy in building a sizable company. I have now put my money where my mouth is and look forward to great things ahead."

Specificity filed an S-1 Registration Statement on September 13, 2022 in order to raise up to an additional $5 million, consisting of 2 million shares priced at $2.50 with an additional warrant at $5.00 per share. This S-1 has since been declared effective on September 26, 2022. The additional capital raise will be utilized to grow the sales team to increase revenue as well as the launch of Pick Pocket, an owned subsidiary of Specificity Inc.

Jason Wood, Chief Executive Officer of Specificity, commented, "We are pleased with the equity raise as we took in the amount of total capital we sought at the onset. It is very satisfying to attract new investors that share in our enthusiasm and vision for our Company and strategic plan. Adding Kevin Frisbie to the team enhances our capabilities on both the sales management and growth side, as we strengthen the corporate structuring side of our business. Subsequently, the most recently filed S-1 Registration Statement enables us to access additional capital, which is a big part of why we decided to become publicly-traded this year. We look forward to now utilizing this additional cash to roll-out additional products and services and accelerate our revenue growth."

About Specificity, Inc.

Specificity, based in Tampa, Florida, is a full-service digital marketing firm that delivers cutting-edge marketing solutions to business-to-business clients as well as business to consumer clients. Our core mission is to offer our clients the most advanced audience targeting capabilities out there. We believe that precision targeting is the key to building the most successful marketing campaigns possible. Specificity has developed tools that allow it to identify and market to people who are actively in the buying cycle. Specificity takes advantage of the real-time messaging opportunities digital marketing offers to give small and medium-sized businesses a fair chance at online traffic.