Source: Eastside Distilling, Inc.
Eastside Distilling, Inc. (NASDAQ: EAST), makers of craft
spirits, announced today that Lohr Distributing Company, a leading
spirits and beer distributor in Missouri, will distribute Eastside
Distilling’s Redneck Riviera Whiskey in the state of Missouri. Lohr
Distributing Company, which is also the exclusive distributor of
Budweiser beer in St. Louis, Missouri, will distribute Redneck Riviera
Whiskey through its standalone division, Lohr Wine & Spirits. Redneck
Riviera Whiskey, developed with John Rich, the multi-platinum
country-music artist and one-half of the award-winning duo Big & Rich,
is a small batch whiskey with vanilla honey smoothness and a subtle
finish that was launched in January 2018.
Lohr Wine & Spirits offers more than 1,250 brands of wine and more than
525 brands of spirits to all licensed accounts in the state of
Missouri. Lohr’s highly trained and experienced sales staff specializes
in tailoring product selection to fit the clients’ specific needs. It is
expected that Lohr’s team will quickly gain market penetration for
Redneck Riviera Whiskey.
Grover Wickersham, Chairman and CEO of Eastside Distilling, said, “Lohr
Distributing Company has been a leading distributor of beer, wine and
spirits in Missouri for more than 50 years and has a wealth of
established relationships. We are pleased to work with Lohr and think
they are the ideal launch partner to establish Redneck Riviera Whiskey
in Missouri and get it on shelves as rapidly as possible. Lohr has a
wealth of experience with the Missouri market, and they know their
customers well. We look forward to working with Lohr.”
Redneck Riviera Whiskey was crafted by the famed distilling team at
Eastside, including Travis Schoney and Mel Heim. Working over many
months with input from John Rich and friends, the team painstakingly
developed what Eastside and John Rich believe is a superb and
easy-to-drink whiskey.
With the announcement of this agreement, Redneck Riviera Whiskey is
currently available in Texas, California, Louisiana, Alabama, Georgia,
Mississippi, Florida, North Carolina, North and South Dakota, Oregon,
Tennessee, Oklahoma, Nebraska, Kentucky, and Missouri. The list of
states will grow as the product rollout continues.
About Redneck Riviera
Redneck Riviera is a privately held lifestyle brand that celebrates
America’s hard-working men and women. Built for people who live to turn
up the music and have fun with friends and family, Redneck Riviera is
America’s "Work Hard, Play Hard" brand that offers something for
everyone who likes to rock the red, white and blue all year long.
Launched in 2014, the brand brings these values to life through
footwear, apparel, hospitality, food, spirits and licensed products in a
variety of categories. Redneck Riviera has expanded its reach with the
opening of honky-tonk bar Redneck Riviera Las Vegas and a Nashville
location opening in 2018. More information can be found here.
About Eastside Distilling
Eastside Distilling, Inc. (NASDAQ: EAST) has been producing
high-quality, award-winning craft spirits in Portland, Oregon, since
2008. The company is distinguished by its highly decorated product
lineup that includes Burnside Bourbon, West End American Whiskey, Goose
Hollow Reserve, Below Deck Rums, Portland Potato Vodka, Hue-Hue Coffee
Rum and a distinctive line of fruit infused spirits. Eastside Distilling
is majority owner of Big Bottom Distilling (makers of The Ninety One
Gin, Navy Strength Gin and Delta Rye whiskey) and the Redneck Riviera
Whiskey Co. All Eastside, Big Bottom and Redneck Riviera spirits are
crafted from natural ingredients for quality and taste. Eastside’s
MotherLode Bottling subsidiary is one of the Northwest’s leading
independent spirit bottlers and ready-to-drink canners. For more
information visit: www.eastsidedistilling.com
or follow the company on Twitter
and Facebook.
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