Source: CV Sciences, Inc. Source: Experticity
Company expands hemp-derived CBD education efforts and builds
expertise and brand advocacy amongst its growing number of wholesale and
retailer partners
CV Sciences, Inc., (OTCBB: CVSI) preeminent supplier and manufacturer of hemp-derived CBD oil bulk and consumer products,
today announced the launch of the first online education platform
designed to enhance its brand education and advocacy through Experticity.
Currently over 750 consumer brands, including The North Face, Dyson,
and Quiksilver, are working with Experticity to educate and tap into
real-life experts (industry professionals, category opinion leaders,
online influencers and passionate retail sales associates) to create a
new breed of buying experience -- one that is informed, genuine and
mutually beneficial for retailers and consumers. CV Sciences' education
platform will cover a variety of topics pertaining to hemp,
phytocannabinoids, and its industry-dominating consumer products brand, PlusCBD Oil™.
A recent study by Experticity
has shown that education-based trainings have proven effective at
increasing sales, with Experticity members having 22.2 times more buying
conversations each week that involve product recommendations than the
average person. Eighty-two percent of those who received Experticity
member recommendations also ended up purchasing products as a result.
"Investing
in retailer education is a practice we know demonstrates results,"
states Sarah Syed, Director of Marketing at CV Sciences. "CV Sciences is
dedicated to supporting our retailer and wholesale partners by
employing methods we know have a broad impact on consumer buying
decisions."
The expertise and understanding of the value of
business-to-business geared education shines through industry
professionals overseeing CV Sciences' marketing and education programs.
"The relationship was a natural fit for us," said Ms. Syed.
"Experticity's online training platforms are an effective way to ensure
that front-line sales associates in retail outlets are completely up to
speed on our brand, products, and their features. As PlusCBD Oil™
continues to be sold by hundreds of retail sales associates across the
United States, we are proud to be the first hemp-derived CBD
manufacturer to offer this unique approach to sales. We believe it
enhances our existing efforts to be the educators in the hemp-derived
CBD marketplace."
CV Sciences' commitment to education is what
sets PlusCBD Oil™ apart from the plethora of hemp-derived CBD brands
entering the marketplace. Beyond educating its retailer partners, the
company offers ongoing education programs to the public to ensure
consumers are learning the most up-to-date information on hemp-derived
CBD, the state of the hemp industry, and ultimately what to look for in
purchasing the right hemp-derived product.
For more information on CV Sciences' education efforts, please contact education@cvsciences.com.
ABOUT EXPERTICITY: Experticity (www.experticity.com)
has built the world's largest community of influential category
experts, connecting them with the world's top brands to create a new
breed of buying experience -- one that is informed, genuine and mutually
beneficial. Experticity's community of more than a million experts is
comprised of industry professionals, category opinion leaders, online
influencers and passionate retail sales associates who are actively
sought out for trusted recommendations on what to buy. To learn more
about Experticity and how its rapidly growing community of brands and
experts are transforming today's buying experience, visit
experticity.com.
ABOUT CV SCIENCES: CV Sciences, Inc. (OTCBB: CVSI),
located in Las Vegas, Nevada, focuses on drug development activities on
products containing cannabidiol (CBD) as the active pharmaceutical
ingredient, and also is engaged in the development, marketing and sale
of end consumer products containing CBD, which is refined into its
PlusCBD Oil™ brand. Additional information is available from OTCMarkets.com or by visiting PlusCBDoil.com.
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