SOURCE: SearchMedia Holdings Limited
SearchMedia Holdings Limited (“SearchMedia” or the “Company”) (NYSE MKT:
IDI) ((NYSE MKT: IDI.WS), one of China's leading nationwide
multi-platform media companies, today announced that it will establish a
joint venture in Shanghai for a new major luxury mall concession (“LCD
Joint Venture”). Additionally, the Company announced that it has entered
into an agreement for a new private placement of up to 10.0 million
common shares, of which the Company has closed the first tranche of 6.1
million shares, with Frost Gamma Investment Trust, an entity affiliated
with Dr. Phillip Frost, our largest shareholder, TGC Partners Limited,
an entity affiliated with our Chief Executive Officer, Mr. Peter W. H.
Tan, TGC Media Investments II Corp., a private investment company based
in Singapore, Nan Fung Group (“Nan Fung”), one of current largest
investors and Titan Multi-Asset Fund SPC, a fund controlled by Yuanta
Asset Management (“Titan Yuanta”).
The new LCD Joint Venture has been formed with Shanghai’s Symbol Media
Corporation (“Symbol Media”) to build a new network of large format LCD
screens at prominent entry points of high end shopping centers located
at major central business district locations in Shanghai, mainly located
along the Huai Hai Road and Nanjing West Road vicinity. SearchMedia
shall own 51% of the Joint Venture with its local partner Symbol Media
and its affiliates owning the remaining 49%. SearchMedia will also have
the option to acquire the remaining 49% of the LCD Joint Venture
starting in 2014.
Screens for the network are approximately 70 inches in length, allowing
advertisers to promote their brands with large digital billboards in
high impact locations with prominent street level views. Advertisements
are broadcast in intervals which attract more attention to the screens
while allowing a higher revenue yield per location. In addition, many of
the screen locations are located adjacent to subway stations and busy
intersections, providing an even wider consumer reach.
The LCD Joint Venture intends to acquire the rights to many prestigious
high end shopping centers in prime locations in Shanghai including CITIC
Plaza, Cloud Nine Mall, Grand Gateway Mall, Hong Kong Plaza, Jiu Guang
Emporium, K11 New World Malls, Metro City, Printemps China, Raffles
City, The 6th Goods Shopping Mall and Xin Tian Di.
Peter W.H. Tan, Chief Executive Officer of SearchMedia, remarked, “We
are very excited for our new LCD Joint Venture which will give us a very
strong presence in heavily trafficked, Grade A shopping centers.
Advertisers strongly desire access to these prominent locations with
high scarcity value, especially since our LCD displays are very close to
the point of purchase. Approximately 40% of all global luxury sales are
now generated in China, with much of the sales from Grade A luxury
shopping centers. We believe this new agreement will allow us to provide
a very attractive long term advertising solution for many of our
international, national and local advertisers, especially luxury good
brands. We anticipate that the network will be built out first within
Shanghai and then expanded to other Tier I and Tier II cities throughout
China. As evidenced through this new concession and our recently
announced new nationwide concession with Home Inns & Hotel Management
Inc. (“Home Inns”), we expect to continue to add new concessions with
prominent partners that will accelerate our growth and create value for
our shareholders.”
The Company has also closed the first tranche of a new common share
private placement of $6,100,000 at a price of $1.00 per share to
primarily finance our investment of the new LCD Joint Venture and the
previously announced new concession with Home Inns. As part of this new
investment, all of our investors in the Convertible Note Offering
completed in February 2012 have agreed to also convert their Convertible
Notes (including accrued interest) into common shares. The private
placement contemplates a second tranche of an additional 3.9 million
shares to be completed by September 30, 2012. Proforma for the new $6.1
million private placement and conversion of the Company’s existing
Convertible Notes, the Company will have basic and diluted shares
outstanding of 27.5 million shares.
Among those investors in the private placement, Nan Fung is a privately
held group of companies and has grown into one of Hong Kong's and
China’s most established property developers which is principally
engaged in the business of property development, property investment,
construction, property management, investment and financing. Titan
Yuanta, a fund managed by a subsidiary of Yuanta Financial Holdings
which is a comprehensive financial investment services firm. Yuanta
remains a leader in securities-related businesses in Taiwan, and offers
a full range of additional complementary services through its various
subsidiaries. In addition to securities brokerage and securities
financing, it also provides products and services in banking, futures,
investment trust, investment consulting, venture capital, and asset
management. Yuanta maintains a distribution network of 141 securities
branches and 88 banking branches combined with 7,600 professionals
providing clients with diversified financial services.
Peter W. H. Tan commented, “We are pleased by the additional capital
commitment and support from our investors and a new strategic investor,
which allows us to further capture the attractive market opportunities
within China’s media industry. Dr. Frost and the members of the Frost
Group have been and continue to be very supportive of the Company,
including strategic, operational and financial support and we intend to
continue a very close relationship with them. We are also pleased to
have Nan Fung participating in this equity raise. As one of the most
prominent property developers and fund managers in Greater China, we
look forwarded to continuing to cooperate with Nan Fung on different
opportunities in the future. We are also proud to have added Titan
Yuanta as a new shareholder. As mentioned in previous announcements, we
are very focused in expanding our investor base throughout China and
Asia and the addition of Titan Yuanta as a hallmark investor is the
first step in that strategy. This capital raise also both strengthens
our capitalization and simplifies our capital structure as we now have
converted all of our outstanding Convertible Notes to common shares.
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