Dreams, Inc. (NYSE Amex: DRJ), the vertically-integrated leader in the licensed sports products industry, announced that it has partnered with the Chicago Bulls to launch the team’s official updated online store, shop.bulls.com. The deal marks Dream’s second alliance with an NBA team following the successful web syndication with the Washington Wizards last year.
The deal gives fans the extensive array of retail Bulls products and sports memorabilia that is the hallmark of Dreams, Inc., including apparel, headwear, gifts, novelties, home décor and collectibles, as well as a custom Adidas jersey program. The Chicago Bulls will be reaching out to fans through extensive database marketing, enhanced social media, in-arena visibility and traditional radio and print media.
“We are delighted to work with Chicago Bulls, one of the most recognized franchises in the NBA, and to offer our sophisticated technology to enhance their fan shop,” said Kevin Bates, Dreams Retail President and FansEdge Founder. “Executives at the Chicago Bulls recognized our leadership in the world of proprietary E-commerce technology, and understood how much of a positive impact we can have on their customer experience and bottom line.”
The Bulls new Fan Shop was launched on October 25, 2010.
Dreams has had tremendous success partnering with various industry leaders, including NFL teams such as the Philadelphia Eagles and the San Diego Chargers, college powerhouses such as the University of Texas and the University of Miami.
“Dreams provides a wonderful product offering, fast order fulfillment and shipping, and stellar customer service for our fans,” said Steve Schanwald, Executive Vice President of Business Operations, Chicago Bulls. “Additionally, Dreams account team is dedicated, creative and extremely knowledgeable which is essential for the success of our partnership.”
DREAMS, INC. trades under the ticker symbol: NYSE Amex: DRJ
www.dreamscorp.com
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