Advertisers Win As Viggle Leverages inMarket’s Beacon Technology and Native Proximity Marketing ExpertiseSource: Viggle, Inc.
Millions of music, TV and movie fans who love rewards and special offers now have another reason to love Viggle. Viggle (VGGL) has partnered with inMarket -- the world’s largest beacon platform -- to provide utility, targeted offers and branded engagement to Viggle users based on context and their proximity to retail environments. Beginning in March, inMarket’s groundbreaking beacon and native proximity platform will expand Viggle's engagement capabilities out of home with contextual special offers and branded messages based on where they are and what they’re doing.
The offers are customized to appeal to Viggle users’ specific tastes based on their past preferences and media consumption patterns. Contextual engagements triggered by beacons receive interaction rates of five to seven times higher than traditional push messages due to their relevancy and timing. inMarket and Viggle are bringing an entirely new advertising capability to market for brand marketers as they combine the power and emotion of TV advertising with the hyper-local, hyper-relevant targeting of mobile devices at retail.
Dave Heinzinger, Senior Director of Communications at inMarket, said, “When we deploy proximity engagements and beacons in an intelligent way, we see enormously positive results, such a 6x increase in app retention. Our partnership with Viggle is connecting the dots of engagement from the couch all the way to the point-of-purchase, in a way that measurably delivers ROI for our brand and retailer partners.”
Greg Consiglio, president and COO of Viggle, said, “Viggle users have an incredibly high engagement rate with brand advertisements viewed on their mobile devices while watching TV in their living rooms. With inMarket, advertisers can now also reach Viggle users based on their established preferences and retail locations. This partnership bridges the gap between broadcast advertising and digital shopper marketing in stores. We are very excited about this agreement and its future potential for targeted mobile advertising based on location and entertainment preferences.”
inMarket is the world's largest beacon and native proximity platform, reaching over 40 million verified shoppers per month via top beacon-enabled apps, and influencing over $300BN in annual sales. Over 100 brands have tapped inMarket's mobile shopper audience to create engagements at the most receptive time along the path to purchase, resulting in verified sales lift, increases in brand awareness and positive ROI. Mobile shoppers love these relevant engagements and retain context-aware apps on the inMarket platform up to 6x more than static apps.
inMarket was founded in 2010, and has offices in Venice Beach, CA and New York, NY. For more information, please visit www.inMarket.com.
About Viggle Inc.
Viggle is an entertainment marketing and rewards platform whose app rewards its members for watching TV shows and discovering new music. The Viggle Platform had an average monthly total reach of 26 million for the three months ended December 2014, including over 7.9 million Viggle registered users. Since its launch, Viggle members have redeemed over $22 million in rewards for watching their favorite TV programs and listening to music. Members can use Viggle’s store, accessible through the Viggle app or on Viggle.com, to redeem their Viggle Points for TV show, movie, and music downloads. In addition, Viggle operates Wetpaint, which offers entertainment and celebrity news online; NextGuide, maker of technology that helps consumers search for, find, and set reminders for TV shows and movies; and Choose Digital, a digital marketplace platform that allows companies to incorporate digital content into existing rewards and loyalty programs in support of marketing and sales initiatives. For more information, visit www.viggle.com or follow us on Twitter @Viggle.