Dreams Ranks #5 on Retail Online Integration’s Top 100 Fastest-Growing Cross-Channel Retailers

Source: Dreams, Inc

Dreams, Inc. (NYSE Amex: DRJ), a multi-channel retailer focused on the licensed sports products industry, was ranked #5 on Retail Online Integration’s first annual list of the top 100 fastest-growing U.S. cross-channel retailers.

Dreams, with the complement of all of its web properties, has steadily risen in ranks across the retail sector since its purchase of FansEdge.com in 2003. Retail Online Integration’s ranking, based on Dreams’ year-over-year net sales growth of 30.29% in FY 2010, placed Dreams just below Amazon.com.

“Our top five position on Retail Online Integration’s first annual list affirms the strength of our flagship FansEdge brand and its complement of Web properties, which alone grew 42% in 2010,” said Kevin Bates, founder of FansEdge.com and president of Dreams’ Retail division. “This momentum has continued into 2011 with our first quarter e-commerce revenues up more than 52%, thanks to our talented team that creates an extraordinary customer experience and an unrivaled array of sports merchandise that keeps fans coming back for more.”

About Retail Online Integration
Retail Online Integration is the only industry magazine that provides practical information and ideas catalogers, retailers, online marketers and brand merchants can use to do their jobs more profitably. It provides readers with solid how-to information, case studies and advice from leading experts on catalog creative, e-commerce, fulfillment, merchandising, database marketing, lists and media, and customer relationship management.

Retail Online Integration is published monthly by North American Publishing Co. in Philadelphia, also publishers of Target Marketing magazine and the newsletter Inside Direct Mail. For more information, visit www.retailonlineintegration.com/.
 
About Dreams, Inc.
Dreams, Inc. (NYSE Amex: DRJ) is a technology driven, multi-channel retailer focused on the sports licensed products industry. For more information, please visit www.DreamsCorp.com.

FansEdge.com Climbs 17 Spots to 181 on Internet Retailer’s 2011 Top 500 List

Source: Dreams, Inc.

Dreams, Inc. (NYSE Amex: DRJ), a multi-channel retailer focused on the licensed sports products industry, continued its steady rise up the ladder of Internet Retailer Magazine’s list of the top 500 web-based retailers, landing at number 181. This is an improvement of 17 spots from last year’s report.

The 2011 edition lists North America’s 500 largest e-retailers based on annual web sales. FansEdge.com, with the complement of all of its web properties, has steadily risen in rank since its purchase by Dreams in late 2003. Other accolades from the list include 10^th fastest-growing e-retailer in the retail chain category and 40^th fastest-growing e-retailer overall. The site is also ranked 53^rd for apparel and accessories in the nation.


“Our continued ascension up Internet Retailer’s list is a testament to the strength of our flagship FansEdge brand and its complement of web properties, which grew 42% in 2010,” said Kevin Bates, founder of FansEdge.com and president of Dreams’ Retail division. “Our momentum has continued into the first quarter, with our e-commerce revenues up 52% over Q1 of 2010. Our talented team continues to go above and beyond in creating a phenomenal customer experience and an unsurpassed array of sports merchandise that keeps fans coming back for more.”

Mark Brohan, director of research for Internet Retailer, commented: “Dreams Inc. posted an increase in web sales of 42% in 2010 and that revenue momentum resulted in a higher ranking in the Top 500 this year. They are growing as a niche retailer because they are well diversified and know their customer base.”

About Internet Retailer 
Published by Chicago-based Vertical Web Media LLC, Internet Retailer is a monthly national business magazine that also operates a leading retail information website, three e-commerce conferences and four directories that serve the retailing community. Internet Retailer’s 42,500 subscribers and 250,000 monthly web readers represent senior executives primarily from retail chains, independent stores, catalogs, virtual merchants and brand name manufacturers. Internet Retailer's circulation represents the largest multichannel readership base of any retailing magazine. www.internetretailer.com
 
About Dreams, Inc.
Dreams, Inc. (NYSE Amex: DRJ) is a technology driven, multi-channel retailer focused on the sports licensed products industry. For more information, please visit www.DreamsCorp.com.

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