SinoFresh HealthCare, Inc. Secures Wholesale Healthcare Distributor Relationship With Cardinal Health, Inc

Press Release Source: SinoFresh Healthcare Inc. On Thursday December 16, 2010, 10:00 am

SinoFresh(R) HealthCare, Inc. (Pink Sheets:SFSH - News) announces today that it has finalized an agreement with Cardinal Health to distribute its SinoFresh HealthCare Inc. nasal, oral and topical antiseptic germ-killing product lines.

SFSH CEO, David R. Olund, comments, "We at SinoFresh are very pleased with this development. Cardinal Health distributes medications, over-the-counter and other consumer health products to thousands of retail pharmacies nationwide. Securing distribution here allows for significant market accessibility for SinoFresh products, not to mention the positive impact we feel it will have on revenues as well as brand integrity and recognition. We are confident our products are the best of their kind and it's important that we strive to work with only the best around. Cardinal Health is a very good fit."

SinoFresh HealthCare, Inc. is a publicly traded company (Pink Sheets:SFSH - News) based in Venice, Florida, that manufactures and distributes nasal, oral and topical antiseptic germ-killing products. SinoFresh products are marketed and distributed globally through a network of strategic wholesale and retail partners. SinoFresh Healthcare, Inc's, premier product formulations has in laboratory tests shown effective antiseptic capability against a broad range of pathogens including: viruses, molds, fungi, bacteria, MRSA, E-Coli and H1N1.

SinoFresh Announces New Product Lineup for 2011

SinoFresh(R)HealthCare, Inc., (Pink Sheets:SFSH - News) announced today its plans for two new products to be rolled out for in the 2011 calendar year. With an anticipated early second quarter launch, SinoFresh Antiseptic Sore Throat Spray is expected to be extremely competitive in the multi-billion dollar cold and flu market sector. The unique formula will provide a competitive advantage as the only over-the-counter throat spray product that delivers both antiseptic and sore throat remedies directly to the back of the throat.

Second in the new product lineup for 2011 will be SinoFresh Antiseptic Travelers Nasal Spray. The product marketing will be targeted at the more than 700 million domestic and international travelers. The homeopathic nasal spray will provide leisure and business travelers with a broad spectrum, germ killing solution that can be used before and after flights, in hotel rooms, cruise ships and other related travel venues.

SinoFresh CEO David R. Olund states, "We're really proud of our product development team headed by our in-house Chief Pharmacist, William Wilferth and see these new product additions as part of our unique and developing corporate success story for 2011 and beyond. These new products, combined with our premier Antiseptic Nasal and Sinus Care Spray, will help to ensure the company's continued growth and advancement in the antiseptic and germ killing product markets."

SinoFresh HealthCare, Inc. is a publicly traded company (Pink Sheets:SFSH - News) based in Venice, Florida, that manufactures and distributes nasal, oral and topical antiseptic germ-killing products. SinoFresh products are marketed and distributed globally through a network of strategic wholesale and retail partners. SinoFresh Healthcare, Inc's, premier product formulations has in laboratory tests shown effective antiseptic capability against a broad range of pathogens including: viruses, molds, fungi, bacteria, MRSA, E-Coli and H1N1.

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SinoFresh Healthcare, Inc. Selects Grapevine Communications to Serve as Ad Agency for SinoFresh HealthCare Products

Press Release Source: SinoFresh Healthcare Inc. On Thursday December 9, 2010, 1:16 pm EST

 SinoFresh Healthcare, Inc. (Pink Sheets:SFSH - News), has recently hired Grapevine Communications as their advertising agency of record. The company is currently re-launching its flagship products, SinoFresh(R) Nasal Spray and SinoFresh(R) Daily Throat Spray. The homeopathic, antiseptic nasal spray and the soothing throat spray both support a healthy immune system and fortify the body against the damaging effects of free radicals.

According to SinoFresh, Grapevine was selected after an extensive national search for a full-service agency. Factors such as industry-specific expertise and international marketing experience were critical to the decision.

"Grapevine's owners having over 65 years combined experience in marketing both the pharmaceutical and packaging industries was a definite factor in our selection process," said David Olund, SinoFresh CEO. ""Ours is the only product in the over-the-counter antiseptic nasal spray category that kills the known causes of sinus infections. There is a definite need for our products, and we are looking forward to letting the world know about the benefits."

Grapevine will work with SinoFresh executives in the areas of strategic planning, from initial concepting through successful national product roll-outs, including national ad campaign development and national media buys across multiple media platforms. Grapevine is owned by Angela Massaro-Fain and John Fain.

"We are proud to have an agency of Grapevine's caliber," stated David R. Olund, CEO of SinoFresh HealthCare. "Grapevine has the knowledge and experience we need to reach and engage our markets through effective and modern marketing campaigns."

About SinoFresh Healthcare, Inc.

SinoFresh Healthcare, Inc., is a publicly traded company based in Venice, Florida, that develops innovative upper respiratory system therapies. SinoFresh products are marketed and distributed globally under an exclusive license granted to SinoFresh Healthcare Products, Inc., an independently owned marketing company. More information is available at www.sinofreshproducts.com.

Grapevine Communications is a full-service, award-winning advertising, marketing and public relations firm based in Sarasota, Florida, and serving clients nationwide. The firm was recently awarded the 2010 Frank G. Berlin, Sr., Small Business Award by the Greater Sarasota Chamber of Commerce.For more information on Grapevine Communications, contact Jamie M. Smith at 941-351-0024 or email pr@grapeinc.com.

Dreams To Grow Materially On Strong E-Commerce Platform, Expects Merriman Capital

Source:  ProactiveInvestors.com

Licensed sports products retailer Dreams (NYSE Amex:DRJ) was today given an initial 'buy' rating from equity research firm Merriman Capital, along with a price target of between $4.50-6.00, based on recent growth in Dreams' e-commerce segment.

Last week, Dreams reported its online revenues for November increased 61% year-over-year, prompting equity analysts to increase their expectations for the company. The boost in online sales to $14.4 million from $8.9 million in November 2009 follows from a more than successful Thanksgiving monday when the company received $2.5 million in online orders - up 78.5% from the same day a year earlier.

For years, Merriman said, the e-commerce division was masked by Dreams' "declining" legacy retail operations, but this is no longer the case.

The company's e-commerce division, which includes FansEdge.com and other websites, has been an increasing focus for the firm.  From 2004 to 2009, the segment's revenues climbed from US$4 million to US$60 million. The division, which manages over 65 online fan shops, sells  licensed sports merchandise from the NFL, NHL, NBA, MLB, and NCAA.  Merriman estimates that in 2010, revenues from e-commerce will grow by 43% from a year earlier to more than $85 million.

This growing success is reflective of the company's web syndication platform, a market which it entered in late 2008 by rolling out "Dreams Retail Solution", a host of e-commerce support services including custom site design, inventory, management and marketing. At third quarter end, 70 companies signed up, including Walmart, JC Penney and Sears, as well as NBC Sports and AOL Sports.

As a result, web syndication revenues have grown from $3 million in 2008 to an estimated $30 million in 2010.

Merriman said the web syndication platform expanded the company's potential share in the sports licensed products category, and should be "a source of material growth" with the addition of new clients.

This could be further compounded, it added, by vertical integration, retail store and kiosk expansion. The company also sells sports memorabilia through its FansEdge and Field of Dreams retail stores.

In July, Dreams raised $6.0 million through a private placement, which has allowed the company to fund its working capital needs, giving "new clients some comfort around the company’s sustainability", Merriman added. Dreams was also able to refinance its line of credit to significantly reduce the interest rate.

Merriman used peer valuation multiples and projected EBITDA growth rates to calculate Dreams' price target of $4.50-$6.00, up from its current share price of $2.73 moments to market close on Wednesday. Dreams' stock price has more than doubled in the past year. 

SinoFresh Healthcare Announces the Acquisition of SRS International, Inc.

Press Release Source: SinoFresh Healthcare Inc. On Tuesday December 7, 2010, 10:21 am

SinoFresh(R) HealthCare, Inc., (Pink Sheets:SFSH -News) is pleased to announce that it has acquired SRS International, Inc.(www.srsinternational.com), a leading consulting and regulatory company specializing in research and development, compliance and other regulatory matters. The acquisition of SRS International now forms the cornerstone of the Research and Development division of SinoFresh HealthCare, Inc.

SRS International Corporation as a wholly owned operating subsidiary of SinoFresh HealthCare, Inc. will interface both domestically and globally to efficiently introduce and support SinoFresh products entering the marketplace. Extensive experience in Asia as well as the Western world makes SRS International Corporation the perfect acquisition to support the development and introduction of SinoFresh HealthCare, Inc. product lines in both the national and international markets.

John Todhunter, Principal of SRS International, has a distinguished record of representing companies before the Food and Drug Administration and the Environmental Protection Agency, as well as designing and conducting clinical studies. Todhunter is a former Presidential Appointee, having been appointed to the EPA by President Ronald Reagan.

SinoFresh CEO David R. Olund comments, "The acquisition of SRS International and the addition of John Todhunter to our team are significant events and signal a vote of confidence in the future of SinoFresh HealthCare, Inc., by SRS International, a leading company in the pharmaceutical research and development and clinical studies field. The DSRS International team immediately brings us regulatory and product development expertise at a level of competence and experience that could not easily be duplicated by an emerging growth-oriented company. Overall, we are truly fortunate to have a world-class team and John Todhunter forming our R&D division."

SinoFresh HealthCare, Inc. is a publicly traded company (Pink Sheets:SFSH - News) based in Venice, Florida, that manufactures and distributes nasal, oral and topical antiseptic germ-killing products. SinoFresh products are marketed and distributed globally through a network of strategic wholesale and retail partners. SinoFresh HealthCare, Inc's, premier product, SinoFresh Antiseptic Homeopathic Nasal spray, has in laboratory tests shown effective antiseptic capability against a variety of pathogens such as MRSA, E-Coli, H1N1 and a broad range of other viruses, molds, fungi and bacteria.

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Vista Partners Updates Coverage on Dreams Inc.; Raises Target Price to $4.10

Press Release Source: Vista Partners On Tuesday December 7, 2010, 9:15 am

Vista Partners announced today that it has updated coverage on Dreams Inc. (Amex:DRJ - News) and raised its twelve month target price from$3.74 to $4.10. Ross Silver, Principal Analyst at Vista Partners stated, "The Company's e-commerce division continues to grow and recently added Sears as a syndication client to go along with other retail heavyweights JCPenney and Wal-Mart. The Company has grown its e-commerce revenues from $4 million in 2004 to nearly $60 million in 2009 and could deliver 40% growth in 2010."  To download a FREE copy of the Dreams Inc. research report, please visit www.vistapglobal.com, complete the form and the reader will be directed to our research portal.